Plus Fitness - Blake Andreas
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Helping Blake Expand His Fitness Franchise with Confidence
When we first met Blake, he was already a successful business owner with a dream to expand his fitness business and help more people be the best versions of themselves. Despite his accomplishments, he faced significant challenges in navigating the complexities of business expansion, including finding the right locations, securing funding, and understanding the financial metrics that would guide his decisions.
Key wins

2
Locations and
counting

2
Businesses now
flourishing

100%
Increase in peace of
mind and confidence

The Challenge
Blake knew he wanted to expand his business, but when it came to finding the right location he wasn’t sure how to identify the best sites, feeling overwhelmed by the various factors involved in site selection. How would he know which was the right one? And how would he secure funding once he did? Was it really the right time to expand? It was a significant investment and he wanted to ensure his business remained stable while pursuing growth. He was feeling the pressure.
Chatting to Blake one day in the gym, he shared all these questions with us. Ask him to bench press 100kg —no worries. Commercial finance options? He wasn’t as comfortable. And being a fitness professional, why would he be?!
Blake needed (and wanted!) more in his accounting team than just an year end conversation about “tax”…He wanted a team who were as invested in his growth as he was.

The Solution
While we mightn’t be able to bench press the 100kg with him yet, we could take his extensive fitness knowledge and amplify it with our business and finance expertise to help him reach his expansion goal.
We started by putting together a plan to take care of his back-office numbers and make sure everything was squeaky clean for finance – no unknown debts and surprise payments so he could confidently focus on the business and growth opportunities. Once he was ready to secure his next location, he knew we were there to give him the confidence around the numbers, he knew we were there with him each month to project forward for growth.
In the same way that Blake and his team make sure their clients are comfortable in their gyms and know how to use the equipment, we have helped get Blake much more comfortable with his numbers. Helping him understand which are the key numbers to focus on and the key indicators in his businesses… Yes businesses!

The Outcome
With two successful locations and solid growth plans in place, Blake now has the confidence, support, and the right business model to continue expanding, even as the fitness industry faces its ups and downs. His business is built to adapt and thrive, weathering any storms that come its way. With us by his side, Blake is free to focus on growth, knowing we’re there every step of the journey.
As he prepares to open his third location, Blake knows exactly what opportunities are right for his business—and has the confidence to walk away from those that aren’t. Now, he’s ready for more… more growth, more success, and more impact.
We can’t wait to see what he does next!
Notion Five were a game-changer for my business.
When I first started thinking about expanding my fitness franchise, I was overwhelmed by the financial complexities and unsure about how to proceed. The team stepped in and provided the expertise and support I needed to understand my financial numbers and make confident decisions.
They didn’t just help me with the basics; they went above and beyond to ensure I was comfortable with every aspect of my finances. From creating a solid plan to manage my numbers to providing ongoing support as I secured new locations, they were there every step of the way. Their guidance has been invaluable, and I now feel much more confident in my ability to grow my business.
Thanks to their help, I have successfully opened two new locations and am preparing to open a third. I know I can rely on them to continue supporting me as I expand, and I am excited about the future of my business. I couldn’t have done it without them.
Blake Andreas – Plus Fitness